Due by class time, Week 7. Also post your reply and photographers' URLs to the Webliography Remember you can choose one of the two commenting options below.
Both commercial and consumer photographers need to be concerned with branding and brand identity, for different reasons.
Read the following post on brand identity to get an overview of what it may mean to photographers:
Commercial photographers, whose
main aim is to create images that sell a product, need to brand
themselves in order to be hired by ad agencies and designers who want
their particular "look" to be associated with a product or design. When
creating an ad or a fashion image, a commercial photographer also needs
to understand the brand identity of the product (for instance: Nike =
hardcore athleticism = just do it).
Consumer photographers, who work
directly for clients to produce images for personal use (weddings,
portraits, etc.), create a brand identity that will appeal to the
particular demographic they want to hire them (for instance: wealthy
young couples who think they're hip and cutting-edge).
Choose one of the following exercises to blog about branding and photography:
Option One: Local Wedding Photographers
Choose two local wedding photographers from the following link to compare/contrast their brand identity:
Start by naming the photographers and providing the URL for their websites. Examine their websites for their stylistic
approach, the wedding packages they offer, and how they present
themselves to clients on their "about" pages. Then, answer the
following questions:
How does each photographer create a distinctive brand identity?
How would you compare/contrast the style of shooting for each photographer?
Based on what they say about their work
and the look of it, as well as the prices they charge, what kind of
couple do you think each photographer is targeting?
Choose one of the following fashion photographers and examine his or her brand identity in depth: Javier Vallhonrat -
Ruven Afandor -
Glen Luchford -
Steven Meisel -
Solve Sundsbo -
Vincent Peters -
Enrique Badulescu -
Ellen Von Unwerth -
Peter Lindbergh -
Steven Klein -
David LaChapelle -
Donald McPherson -
Nigel Barker -
Albert Watson -
Bruce Weber -
Helmut Newton -
Tim Wal
List the name of your chosen photographer and post a URL with his/her work
How would you describe the "look" he or she is trying to market?
What campaigns has the photographer worked on for which he/she may have been hired because of their brand identity?
Why do you think the photographer's personal brand identity may have been a good fit for the brand of the product being advertised?
Enrique Badulescu -http://www.enriquebadulescu.com/
ReplyDelete1.The "look" he is trying to portray is casual living. The Photos life in it. It's not just studio shots.
2. The campaigns he worked on are clothes, fragrance, and accessory brands.
3. I think his brand identity is a good fit for their products because his photos show a lot of color and light and life. They want their product being shown in ever day life. To look natural.
Steven Klein -http://kleinstudio.us
ReplyDelete1. Klein's photographs represent an overall sense of abnormality in high society that borders on disturbing. He likes to explore the concept of breaking gender norms (i.e. photographing a pregnant looking man, or using feminine poses on male models) to give the photographs an overall feel of "weirdness"
2. In the past, Klein has worked with Lady Gaga on a short film called "fame" (really powerful piece of film), and also with Brad Pitt on his female fragrance "inevitable"
3. I believe that Klein was hand picked for "inevitable" because of his tendency to break gender stereotypes in his art. "inevitable" was the first female fragrance to be represented by a man, and Klein really portrays that in the "inevitable" ads, using a long haired Brad Pitt and giving him a classic, yet elegant, female pose to appeal to his feminine audience.
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ReplyDeleteIn Bloom Photography: Joey (can't find a last name on the website) http://www.inbloomphotography.com/index.html
ReplyDeleteStephanie Klein Photography: Stephanie Klein http://www.stephaniekleinphotography.com/#/details-1/
1. Joey's company is very broad on what he shots. Anywhere between weddings, boudoir, and even for local businesses.
Whereas Stephanie shots more for family photos. She wants to capture all of the lovely moments from the wedding to the start of a new family.
2. Joey likes to capture moments in different ways. Whether it be in movement, in pin-hole, or just a still shot. There is a huge variety. Stephanie on the other hand mostly sticks to still shots and uses depth to field to make her photos stand out.
3. I think with Joey's pricing and his way of photographing he is looking more towards newer couples that are just starting their lives together and have the money to pay that price, because he is VERY pricey compared to Stephanie. Unlike Joey, Stephanie is more of a family orientated and her prices show it.
Albert Watson
ReplyDeletehttp://www.albertwatson.net/
Just saying... CREEPY MUSIC on his page... lol but i like it.
1. How would you describe the "look" he or she is trying to market?
Watson was an Art, Celebrity, and Fashion Photographer Icon. His work is very Realistic, In the moment shots. Contrasting shades, and great depths of field (clear, clarity and sharpness). Seems to excel at celebrity Beauty shots. But just when i would peg him at placing human figures and epic scenic shots together and THAT being his market, then i would see a series of fantastic commercial Movie covers, then next some great uses of colors with some more abstract varieties. His style? He can DELIVER a clients need. His work is a storybook within one shot. He also does enjoy using diptychs i noticed :D.
2. What campaigns has the photographer worked on for which he/she may have been hired because of their brand identity?
Clients include Vogue and Rolling stone magazine, Movie posters and Covers such as Memoirs of a Geisha, Kill Bill, and How to lose a guy in 10 days.
3. Why do you think the photographer's personal brand identity may have been a good fit for the brand of the product being advertised?
He had an excellent way to pose his subjects to be able to see their humanity, Through movie covers and magazine ads/covers he shows that he can take an individual, book, or movie and within a shot sum up what it is about.
Ruven Afanador
ReplyDeletewww.ruvenafanador.com
1. The look that he is trying to market is a fantasy fashion. His photography creates an illusion of life of another world.
2. Afanador has worked for Vogue, New York Times, and Vanity Fair.
3. I think his brand identity was a good fit because when people are looking at images of fashion they want to see something that stands out and his work does so by creating a fictional life within the images.
Nigel Barker
ReplyDeletehttp://www.studionb.com/
1. A lot of Nigels work had a lot of contrast and great use of light wether it's soft light or harsh he can manipulate light in very creative ways that best captures the product. In many of his fashion photos he uses action and captures the fabric beautifully.
2. Microsoft, sony, crest white strips and nine west.
3. Nigel is good at taking the designers vision and being able to execute the photos so they not just highlight the designs but the inspiration behind why the designers created the outfits and chose the specific fabrics.
David LaChapelle
ReplyDeletehttp://www.davidlachapelle.com/
1) LaChapelle's work tends to deal with the surrealist's point of view in most of his collected works. In some of his photos, he tends to use lighting and the theme of good and evil to influence his work.
2) Though he has minimized his participation in commercial Photography, his works were published in Vogue Italia, GQ, and Rolling Stone - to name a few. He has also worked with Celebrities such as Elton John, Michael Jackson and Lady Gaga as well as former First Lady Hillary Clinton.
3) I think LaChapelle has used the combination of surrealism with the themes of good and evil. He also worked with the celebrities to further enhance the unique characters of certain celebrities.
Nigel Barker
ReplyDeletehttp://alafoto.com/listing/thumbnails.php?album=27
How would you describe the "look" he or she is trying to market?
His photographs are so versatile and very professional. His images are always crisp and simple yet elegant. He can do anything from fine art, to commercial, to editorial.
What campaigns has the photographer worked on for which he/she may have been hired because of their brand identity?
His brand identity is just his name so it makes more of a statement then some alternatives. This helps him get jobs for companies that specialize in clothing, electronics, as well as other brand identities.
Amanda Robertson
ReplyDeleteRuven Afando
http://www.faheykleingallery.com/photographers/afanador/exhibition/mil_besos/afanador_ex_mil_frames.htm
I feel like Ruven is portraying a sort of creepy/ strange twist to high fashion. His photos are not of glamorous women, but of larger or strange proportioned bodies. Some have extremely long hair, others have strange body types or have makeup all over their faces.
Roven did the EXHIBITION: MIL BESOS in Spain in 2007. His sense of fashion and models are not like the normal. They are almost creepy in a sense. The models and their clothing are unique to what I've seen before. I think the uniqueness of his ideas and his visions are what gets him shows and fashion shoots.
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ReplyDelete