PHD101
Introduction to Photography & Design
Shooting Project#4: Wordplay
You will start this project
by blindly choosing a word from the magic tupperware. Your challenge is to represent this word visually through a
process of conceptualizing a shoot, executing it, and choosing the image that
best conveys the word.
Audience -
Commercial/Advertising
This project is a lesson
similar to how commercial advertising photographers must work. Creative and Art
Directors have an idea and it’s the job of the photographer to illustrate in
photos, that idea. Advertising
uses adjectives and emotions to convey associations with a “brand”. The process of creating an ad from
beginning to end is very thought out and deliberate - a more conceptual
approach.
Research
Think about your 'word' and
brainstorm ideas. You may want to do an inspiration sheet - pull images
from other photographers that have a similar feel to your word and then try to
imitate the photo. Once you hit on
something that seems right, begin to organize your photo shoot. You may want to do a quick practice
shoot and have friends or family guess your word. If they don’t, go back to the
drawing board.
It may help to think of
this as an assignment for one of your favorite products and the client wants
you to create an image with their product with the emotion of the word you
chose. Feel free to make this feel like an advertisement.
Due:
Week 8, beginning of
class. If your images are shot by
Week 7, you can use the Develop
Module in Lightroom during the demo in class to manipulate them.
Submit:
Your strongest image
conveying your chosen word, printed as an 11” X 17,” a digital version
of that image (submitted with all of our normal specfications and named
YourLastName_wordplay_yourword), & a digital contact sheet with all of the
images you shot for the project (no specific amount of images required).
Grading: image
management & use of development to enhance color and contrast, creativity
of conceptualization, and visual impact/technique.
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